WooCommerce Analytics tells you what sold. Shop Performance tells you what it actually earned — gross vs net revenue, where carts get abandoned, which coupons pull their weight, and which products keep customers coming back.
Refunds and discounts are broken out so you see what an order actually earned, not just what it billed.
Cart and checkout abandonment broken down step by step — not one abandonment rate that hides where people actually leave.
Coupon influence on order value and repeat purchases, so a discount code has to prove its worth instead of just eating margin.
Audience, content, traffic sources, on-site search, 404s, Core Web Vitals and JS errors — the whole site, not just the shop.
Define conversion events — element clicks, page views, form submits, downloads, video plays — and watch completions build, no code required.
Product view → add to cart → checkout → purchase, with per-step drop-off counts, drop-off rates and time-to-convert.
Install the free plugin, open this report inside wp-admin, and evaluate the real page — not a feature list.