Every funnel step shows how many people reached it, how many fell out, and how long the ones who converted took. Build custom funnels for any tracked event, not just the default e-commerce path.
The product → cart → checkout → purchase funnel is ready the moment PRO is active — no configuration needed to see your first drop-off.
Build custom funnels from any goal or event, not just the default e-commerce path.
An automatic "biggest drop-off" callout points straight at the step actually costing you the most sales.
Audience, content, traffic sources, on-site search, 404s, Core Web Vitals and JS errors — the whole site, not just the shop.
Define conversion events — element clicks, page views, form submits, downloads, video plays — and watch completions build, no code required.
Gross vs net revenue, order-status funnel, cart and checkout abandonment, coupon influence, gateway decline rates and refund reasons.
Install the free plugin, open this report inside wp-admin, and evaluate the real page — not a feature list.