Clicks, Campaigns and User Journeys go beyond visitor totals — named link tracking, visit-based campaign attribution, and a session-by-session log you can drill into one visitor at a time.
Track "Newsletter Signup" as a named link pattern instead of hunting through raw click logs — anything unmatched still shows up, nothing is silently dropped.
UTM campaign attribution with visitor and view trends, broken down by landing page × source × medium × campaign.
User Journeys is a session-level log — drill into a single visitor's full page-by-page sequence in one click.
Define a link pattern once and track its clicks going forward — anything that doesn't match still shows up under "(Unmatched)".
A Visitors + Views trend for UTM-attributed traffic, with a full breakdown by Landing Page × Source × Medium × Campaign.
A session-level log — landing page, referrer, pages viewed, duration and conversions — with a one-click "View Path" drill-in.
Audience, content, traffic sources, on-site search, 404s, Core Web Vitals and JS errors — the whole site, not just the shop.
Define conversion events — element clicks, page views, form submits, downloads, video plays — and watch completions build, no code required.
Gross vs net revenue, order-status funnel, cart and checkout abandonment, coupon influence, gateway decline rates and refund reasons.
Install the free plugin, open this report inside wp-admin, and evaluate the real page — not a feature list.